No, Sharkskin products are not cheap. You can actually buy a 3mm wetsuit for slightly less than the cost of a Sharkskin ChillProof Long Sleeve top (and the cost of that Sharkskin Hooded Jacket above makes me want to cry). But they are fantastic and do a great job, which makes them worth the money to me (enough for me to buy several units at full retail).
As those of you who follow my recommendations know, I rarely recommend top-of-the-line stuff unless there is a significant reason to do so. In general, I feel that functional value in most goods typically resides in the middle of the range: at the entry level, one gives up too many features to get the lowest price. At the top of the range, one gets a lot of neat features which are nice to have, but not essential: and whether or not those features are worth the premium is a personal decision. Sharkskin is one of the few premium products that I recommend whole-heartedly for everyone – you get a Better Product for your money, and in the long run, that’s a more economical purchase.
And it is not just me – when I got my first Sharkskin, a fellow instructor liked it so much that he pretty much made me pass it on to him. I was also relieved of my other Sharkskin, a ChillProof Sleeveless, by another instructor on similar grounds. So now I keep my current Sharkskins in my room and not in the dive shop – now that it is sold in the country, no one is taking mine from me: they can jolly well order their own damn piece.
And speaking of ordering their own damn pieces: in the week between my writing this review and it getting posted online, 3 of our dive staff and 3 of our DMTs/Instructor candidates have all ordered Sharkskin products. And I have also gotten myself a Rapid Dry long sleeve top.